Reach 3,000 Corporate Learning and Development Professionals with Institute for Performance and Learning

Members include instructional designers, workplace learning and development managers, corporate training directors, and performance-improvement professionals employed across private-sector firms, government agencies and crown corporations in Canada. The Institute for Performance and Learning (I4PL) is a Canadian not‑for‑profit professional association representing workplace learning and performance professionals across sectors, with over 3,000 members and 16 chapters nationwide. Founded in 1979 (originally as the Canadian Society for Training and Development), it elevates the profession through a competency framework, code of ethics, and certifications such as the CTDP. For a media buyer, I4PL offers a niche, engaged, and career‑driven audience of learning‑and‑development professionals whom you can reach with targeted messaging and sponsorships tied to professional growth.