Reach 60 Community Banking Organizations with Independent Bankers Association of New York State

Members include senior executives and local-market decision-makers at independent community banks across New York State — including Presidents, CEOs, COOs, branch leaders and board members at community-chartered banks committed to locally-based lending and operations. These institutions typically serve towns and cities throughout New York and are headquartered in the state, often under a $12 billion asset threshold. The Independent Bankers Association of New York State (IBANYS), founded in 1974, represents independent community banks across New York State with approximately 60 member banks listed. These community banks serve local families and businesses and are deeply embedded in their regions. For media buyers, IBANYS offers access to a loyal, localized audience of community‑bank decision‑makers and banking staff—providing highly targeted sponsorship and advertising opportunities within the banking ecosystem.