Reach 300 K-12 Public School Counselors with Michigan School Counselor Association

Members include K–12 and post-secondary school counselors, counselor-educators and college- or district-level counseling supervisors — essentially professionals employed in schools, colleges, and educational institutions across Michigan who provide guidance, academic and career counseling, and support services to students. The Michigan School Counselor Association (MSCA), founded in 1964, represents school counselors and related professionals across Michigan’s K–12 and post-secondary education systems. MSCA engages a dedicated and statewide community of educational and mental health professionals. With its strong focus on advocacy, professional development, and school counseling excellence, MSCA offers media buyers direct access to a highly trusted, mission-driven audience that influences student success and institutional decision-making.