Reach 5,000 Hospitality Industry Executives with Texas Hotel and Lodging Association

Members include hotel and lodging operators — from large full-service hotels and resorts to small bed-and-breakfasts and vacation rentals — as well as vendors, suppliers, and tourism partners such as convention and visitor bureaus, chambers of commerce, and local tourism offices throughout Texas. Texas Hotel & Lodging Association (THLA) represents lodging and tourism professionals across Texas — from major hotels to small B&Bs, vacation rentals, tourism partners, and suppliers. Founded in 1903, THLA now counts over 5,000 members. It serves as a powerful advocacy, marketing, and educational engine for the Texas lodging industry — helping shape favorable laws, offering legal and operational guidance, promoting member properties statewide, and strengthening the overall hospitality ecosystem so lodging operators thrive and tourism in Texas flourishes.