Reach 800 Hospitality and Tourism Operators with Texas Travel Industry Association

Members include professionals working at hotels, campgrounds, RV-parks and other lodging providers; destination marketing organizations and convention & visitor bureaus; theme parks, museums, zoos, aquariums, water parks and other attractions; transportation and airport operators; event-services firms (venues, events, event planners, A/V providers, etc.); restaurants, travel-agents, tour operators, media/advertising agencies and other travel-industry suppliers—essentially people in lodging, attractions, transport, hospitality, event planning, tourism marketing, and related support businesses across Texas. Texas Travel Alliance (TTA) represents the broad travel and tourism industry across Texas — from destination marketing organizations, hotels, attractions, and transportation firms to media, events services, and tourism suppliers. Founded in 1989, it serves as the primary advocacy, professional development, and networking hub for a sector that supports over 1.3 million jobs and generates nearly $200 billion in statewide economic impact. For media buyers and advertisers, TTA offers access to a highly engaged, statewide network of travel‑oriented businesses and decision‑makers — making it a powerful channel to reach an audience with strong purchasing power and a vested interest in travel promotion.