Reach 3,800 Motorcoach, Tour Operators, and Travel Industry Professionals with American Bus Association

Members include senior-executives and fleet managers of U.S. and Canadian motorcoach and tour companies (charter, scheduled service, shuttles), travel-industry professionals from convention/visitor bureaus, hotels and attractions, and leaders of bus-equipment manufacturers and suppliers. They hold roles such as Owner/President, CEO, Director of Sales/Motorcoach Operations, and Purchasing Manager across transportation, tourism and mobility-supplier firms. American Bus Association (ABA) represents the motorcoach, group‑tour, and travel industries, serving approximately 3,800 member organizations (about 1,000 motorcoach/tour companies and 2,800 tourism‑ and supplier‑related firms). Founded in 1926, the ABA unites key decision‑makers in an industry handling hundreds of millions of passenger trips annually. For media buyers and advertisers, the ABA offers access to a hard‑to‑reach, highly aligned professional audience with strong purchasing power, making it a top‑tier platform for sponsorship and targeted engagement.